Most companies these days have to design something for their customers or users. It can be anything from a menu at a restaurant to the options at a bank ATM machine. While developers, programmers, coders, and IT personnel might be full of ideas and suggestions about how something should look or operate, you should ultimately let the clients that spend money with your business decide on how things operate anytime your business has a technological point of contact with them.
This is called user experience design, and it simply means that all design elements are ultimately focused not just on function, stability, and security, but the actual experience the user goes through when using your interface. This matters not just in touchscreens in brick and mortar stores, but also through your website and your smartphone app, which more and more businesses have on top of their online content. It even matters to some degree in how you set up your auto prompter and menu options on your phone system.
People want things to be convenient, easy, and even enjoyable when possible. When your existing clients feel so comfortable with your designs that they find dealing with your business to be a seamless part of their day, they are not likely to leave you for a competitor, sometimes even when another business might actually be cheaper for them!
Whenever it is time for an overhaul of any customer interface, don’t just let your IT department whip something up and then roll it out all over the country. Let managers give it a test drive first. It’s probably most efficient for a company to hire an app development company to avoid mistakes and a ton of wasted time. Do small scale tests in limited markets. Pull together focus groups. Most especially, let any of your current employees who are in customer facing roles try it out. They can really tell you whether or not your existing clientele are going to like it or not.
Tips on great user experience design from the pros
Regardless of how old a system is, always have an option to get feedback and survey data from clients and customers on their user experience. Any comments or suggestions that come up repeatedly need to be addressed, regardless of whether or not your IT people actually care or take it to heart. Don’t be hard on them though. Engineers sitting in cubicle farms rarely know at heart that people shopping your business are eventually their paycheck. Your customer service folks don’t ever forget that though.
How to choose the right UX company for the project
There are so many websites, toll-free numbers, and apps out there these days that consumers flock to the ones that save their time, go easy on their brains, or answer their questions and problems. Be an easy part of a good day, your customer will trust your business and stick with you for a long while. These kind of habitual customers are great repeat business and might stick with you long after alternatives come to the market that might even be better for them. Anytime your company works on software, an app, or a website that customers will engage, make sure that user experience design is the philosophy of the day.